Question 4: Who would be the audience for your media product?

Primary Target Audience: Young adults of both sexes aged 15-28

We decided that our core target audience would be men and women aged 15-28. This is because men and women of this age range are more open to watching indie style films. Because of this, if Dark Summer were a real media product we would hopefully be able to get it a 15 rating in UK cinemas, so as not to exclude those aged 15, 16 and 17 of our primary target audience. Below is a table describing our primary target audience.

Core Target Audience


Secondary Target Audience: Adults of both sexes aged 28-38

In addition to our primary target audience, we identified a secondary target audience who would be interested in watching our film. Below is a moodboard of a factfile of our secondary audience.

From this, our audience for Dark Summer would be a broad one. We have quite a wide range of ages and have attempted to target a mass audience. The film would hopefully target a national audience from all walks of life.